Sir Next honored for broadcast marketing excellence at Philippine Finest Business Awards 2026

QUEZON CITY, Philippines — October 5, 2026 — Nestor Tugade Layderos, professionally known as Sir Next, received the 2026 Most Outstanding Marketing Professional in the Broadcast Media Industry recognition at the fourth Philippine Finest Business Awards & Outstanding Achievers, held on September 30 at The Hexagon Events Place in Quezon City.

The recognition marks a milestone in a career spanning broadcast media, marketing, communications, and organizational leadership. It comes as Layderos carries that experience into a new chapter through Sir Next: Tech + Consultancy, with speaking, learning programs, and advisory engagements focused on marketing, technology, innovation, and artificial intelligence.

The award follows his 2024 recognition as Trusted Digital Marketing Professional, connecting two defining areas of his work: broadcast marketing and digital practice.

A broadcast career carried into a new chapter

Layderos’s professional background includes work with ZOE Broadcasting Network and leadership responsibilities across corporate, association, and advocacy settings. Today, his portfolio includes serving as founder of Sir Next: Tech + Consultancy, co-founder of The International Ecotourism Society Philippines, Inc., and a trustee with communications responsibilities at the Marketing Institute of the Philippines.

He holds the Certified Professional Marketer–Asia (CPM-Asia), Certified Digital Marketing Professional (CDMP), and Certified Digital Transformation Professional (CDTP) credentials. Through consultancy and public speaking, he translates marketing strategy, branding, digital ecosystems, and AI into practical learning for students, professionals, entrepreneurs, and organizations.

His September engagements reflected that connection between industry practice and education. He facilitated the Integrated Marketing Communications module of the Certified Marketing Associate program, moderated a session at the Philippine Marketing Association’s 55th National Marketing Conference, and spoke at the La Union Tourism Summit on digital ecosystems and sustainable ecotourism management.

On October 1, the day after the ceremony, he addressed marketing students at Batangas State University’s NEXORIA 2026 on purpose-driven marketing in the age of AI—continuing his work of bringing lessons from professional practice into the classroom.

In a personal message of gratitude, Sir Next credited God and thanked La Visual Corporation and SIRBISU Channel for recognizing his broadcast media journey as he moves into a new phase of his career.

Read Sir Next’s personal reflection and view his awards-night photos and video.

A gathering of achievement across industries

Co-organized by La Visual Corporation and SIRBISU Channel, an online video-sharing and public service platform, the ceremony brought together honorees from business, public service, entertainment, media, and other sectors. It returned to the venue that hosted the program’s first and second editions.

The organizers described the awards as a celebration of excellent work, service, and contributions that inspire Filipinos and support nation-building. Its roster placed business leaders, public servants, media practitioners, creative professionals, and performers within the same gathering.

“Annually, the Philippines Finest Business Awards & Outstanding Achievers celebrates individuals and organizations that are noted for earning recognition within and outside their respective industries. In the process, they create a space where their field of work, ideas, professions, and communities converge,” said Awards Committee Chairman Nirro de Leon Marcelo.

Dr. Allen Quirit, CEO of La Visual Corporation, emphasized the work behind each recognition.

“Accompanying each trophy is an inspiring story about work that is successfully accomplished,” Quirit said. “Their stories reflect how challenges are overcome and how ideas are pursued as they remain committed to their respective purpose and craft.”

His message situated the awards within the longer journeys of their recipients: the dedication, setbacks, decisions, and perseverance that precede a public moment of recognition.

Recognition and business visibility

A press conference immediately before the ceremony gave members of the media an opportunity to hear from participating honorees. According to the organizers, many recipients had been recognized by the program over three to four years.

Representatives of Renaissance Credit Collection and Recovery Solutions, SCPA Development, and Solarich Enterprises Corp. reported that recognition in previous editions had helped raise their businesses’ visibility within their communities and contributed to increased clientele.

These were experiences shared by participating awardees. Their accounts added a business perspective to the celebration, illustrating how some recipients have used recognition to strengthen awareness of their organizations and services.

The 2026 honorees

The following roster is reproduced from the organizers’ supplied materials. It includes individuals, organizations, brands, and teams; award categories were not supplied for every entry.

View the supplied 2026 honoree roster

• Marian Rivera
• Salvacion Paparon
• Marc Logan
• Annabelle Surara
• Judge Tarcelo A. Sabarre Jr.
• Nestor Tugade Layderos
• Jeffrey Dy
• Earlo Bringas
• Alvin Diesel
• Rogelio Medina
• Gabriel John Rimando
• Jigo Postolero
• Wej Cudiamat
• Gilbert De Los Santos
• Audrey Gorriceta
• Diane Querrer
• Dr. Allen M. Quirit, MD
• Edwin Lisa
• Janice Delima
• Marion Alston Impil
• Janice M. Dela Cruz
• Rowena Madduma
• Jeanet E. Parreño, CGPA, CRFA, CHRA, CPM, Ph.D.
• Bon Jheo Exconde
• Jomerle Evardone Matutino
• Aldin O. Ugat
• Jamin Lim
• Charles Vales Arceta
• JP Catering Services
• Sunproperties Development Corporation
• Solarich Enterprises Corp.
• Alumrich Glass Specialist Corp.
• Eventrich Event Services
• Sheanne Roll Up Door Construction Services
• Jam Lim Enterprises
• Renaissance Credit Collection and Recovery Solutions Corporation
• Venice Handicrafts Corporation
• Fitness Center
• The Hexagon Events Place
• Glow by Heart Beauty Lounge
• Bhylinns Modern Fashion
• Eyeleen Hair and Make Up by Aileen Sebua
• Edwin Lisa Brows & Aesthetics
• Rise & Shine Pilipinas
• Alegre de Pilipinas
• Neverfades Picture Frame Store
• NET25
• Breton Containers
• All Access to Artists
• Asian Aesthetics and Permanent Makeup Training Center, Inc.
• SCPA Development
• Hardrich Construction
• RRE Lunas Builders Enterprises Ltd. Co.
• Steward Fantilaga
• Charrie Rose Apilado
• Richard Lunas
• Camille Postolero
• Pink Muhly Ltd. Co.
• Dr. Dioscoro “Steve” Esteban Junior
• Katrina Halili
• Andres Muhlach
• Kai Montinola
• Guess What
• Artista Film Productions
• Christopher Leyson
• Miller Daniolco
• Pokwang
• Ahron Villena
• Ronnie Liang
• Sam Verzosa
• Mark Anthony Cruz
• Jeffrey Estrada
• L’Costurera
• Sheryl Cruz
• Monsour Del Rosario
• Lovely Rivero
• Zara Lopez
• Romm Burlat
• Ahwel Paz
• KDPP (Kapisanan ng mga Direktor ng Pelikulang Pilipino)
• Hidden Gems
• DJ Mama Colleen
• CPO Melchor N. Sorillano PN
• World Championships of Performing Arts Team Philippines 2026, comprising Eduardo “Mel” N. Sorillano, Bernadette Crisol Tismo, Sabella Reign Mendoza and Harmony Valencia Diatras
• Justin Piñon
• Ralph Tee
• Solarich E-Corp Solar PV Training Center
• Saludable Barley
• Cezar Zacarias
• Timothy Joshua L. Bati-on
• Gian Garcia
• PAC Entertainment Production
• D Trence Creative and Events Production
• Pete Gatela of Legit Hagibis
• Carlos Parsons of Legit Hagibis
• Edwin Cando
• Carmela Betonio
• Korina Sanchez
• The RK Gadgets
• Bilyonaryo News Channel
• Abante Radyo
• Atty. Michelle C. Maravillosa-Bacarra
• Angelica Jones
• Swapboxo

Partners supporting the celebration

The organizers acknowledged the following sponsors for supporting the fourth edition:

Major sponsors: JP Catering Services; The Hexagon Events Place; Fitness Center; Sunproperties Development Corporation; RRE Lunas Builders Enterprises Ltd. Co.; Eventrich Event Services; Alumrich Glass Specialist Corp.; Solarich Enterprises Corp.; Hardrich Construction; and Solarich Ecorp Solar PV Training Center.

Minor sponsor: Breton Containers.

Primary sponsors: Asian Aesthetics and Permanent Makeup Training Center, Inc.; Salvacion Paparon; Sheanne Roll Up Door Construction Services; SCPA Development; and Saludable Barley.

About Sir Next

Nestor Tugade Layderos, professionally known as Sir Next, is a Filipino marketing strategist, professional speaker, and digital transformation and AI advocate. His experience spans broadcast media, communications, corporate leadership, professional associations, and educational engagements. He founded Sir Next: Tech + Consultancy and holds CPM-Asia, CDMP, and CDTP certifications. His work helps audiences apply marketing strategy and technology to their professional and business contexts.

About the awards

The Philippine Finest Business Awards & Outstanding Achievers is an annual recognition program co-organized by La Visual Corporation and SIRBISU Channel. According to its organizers, it recognizes individuals and organizations for achievements in their fields and contributions that inspire communities. Its fourth edition was held on September 30, 2026, in Quezon City.

Media contact

Sir Next: Tech + Consultancy
Nestor “Sir Next” Tugade Layderos
Email: next.layderos@icloud.com
Website: sirnext.com

Press release issued October 5, 2026 by Sir Next: Tech + Consultancy. Attendance figures, organizer statements, the honoree roster, and sponsorship information are based on the supplied release and organizer materials.