Awards · 2026
Sir Next Honored as 2026 Most Outstanding Marketing Professional in the Broadcast Media Industry
On September 30, 2026, Nestor “Sir Next” Layderos received the 2026 Most Outstanding Marketing Professional in the Broadcast Media Industry recognition at the 4th Philippine Finest Business Awards & Outstanding Achievers, held at The Hexagon Events Place, Quezon City.
A career connecting brands, audiences, and purpose
The award profile highlights Sir Next’s work across broadcast media, marketing, advertising, public relations, and digital strategy. It recognizes a career shaped by audience engagement, purposeful communication, and the ability to connect brands with people across traditional and digital platforms.
His broadcasting experience and involvement in the Philippine marketing community continue to inform his work in consultancy, public speaking, and training. The recognition also highlights his professional credentials: Certified Professional Marketer–Asia (CPM-Asia), Certified Digital Marketing Professional (CDMP), and Certified Digital Transformation Professional (CDTP).
Watch the award feature
Grateful. Humbled. Honored.
Tonight, I received the Most Outstanding Marketing Professional in the Broadcast Media Industry award at the Philippine Finest Business Awards 2026.
Receiving an award is always a special moment—but for me, this one carries a deeper meaning.
For 14 years, I served in the broadcasting industry, growing through different seasons of sales, marketing, digital transformation, communications, leadership, and public service. Much of what I know today about audiences, storytelling, brand building, partnerships, and purpose was shaped by those years.
And while my professional journey has now expanded into technology, consultancy, digital marketing, innovation, AI, education, tourism, communications, and professional speaking, broadcasting will always remain an important part of my story.
This recognition reminds me that the work we have done in the past continues to speak—even as God leads us into new assignments.
I receive this award with gratitude for every person who became part of the journey: the leaders who trusted me, mentors who guided me, colleagues and teams who worked alongside me, clients and partners who believed in what we could build, organizations that opened doors for me, and friends and family who continued to encourage me through every season.
And above all, I give the glory to God.
Every opportunity, every platform, every achievement, every closed door, every new beginning—they are all part of a much bigger purpose.
This is not simply a recognition of what has already been accomplished.
For me, it is also a reminder to keep learning, keep serving, keep creating value, and keep using whatever influence and experience God has entrusted to me to help others grow.
From broadcast media to digital.
From marketing to technology.
From corporate leadership to consultancy.
From industry work to classrooms and stages.
The platforms may change.
But the mission remains: create value, influence with purpose, and make the work matter.
Thank you to the Philippine Finest Business Awards for this recognition.
Tonight, I celebrate.
Tomorrow, we continue the work. 🙏✨
To God be all the glory.
“He must become greater; I must become less.” — John 3:30
— Nestor “Sir Next” Layderos
Tech + Consultancy | Marketing • Digital • Innovation • AI
Moments from awards night
Recognition beyond the awards night
Organized by La Visual Corporation and Sirbisu Channel, the Philippine Finest Business Awards & Outstanding Achievers combines recognition with a campaign to bring awardees’ stories to wider audiences.
The billboard campaign brings the awardees into everyday public view through large-format LED displays and digital screens. The ten images below document Sir Next’s award artwork, daytime and nighttime roadside sightings, and the campaign’s C5 Salonga fifth-airing collage.
Published reports also describe a wider 2026 campaign covering roadside billboards, mall screens, airport displays, and transport screens. These reports identify campaign venues for participating awardees; they do not establish that every honoree appeared at every venue.
Watch the billboard campaign video on Facebook →
Sir Next on screen: 10 campaign images
From the official award creative to multiple views of the LED displays, this gallery captures the recognition in public spaces. Select any image to view it in full. Campaign visuals supplied by Sir Next; billboard campaign brought by La Visual Corporation.
The official 2026 artwork names Nestor Tugade Layderos as Most Outstanding Marketing Professional in Broadcast Media Industry.
The campaign’s fifth-airing collage identifies the LED billboard at 26 R. Valdez Street, Bagong Ilog, Pasig City.
Sir Next’s portrait on the Pasig billboard, with the Dr. M. Flores street sign visible below.
A closer daytime view of the same C5 Salonga installation featured in the campaign collage.
Sir Next’s award creative on a vertical LED screen. The exact location of this photograph has not been independently confirmed.
A closer night view of the screen shown in the daytime photograph, capturing another campaign creative.
The landscape award artwork displayed above a busy roadway. Exact billboard address unconfirmed.
Sir Next’s portrait lights up a roadside screen amid evening traffic. Exact billboard address unconfirmed.
A horizontal LED display above shops beside an elevated transport structure. The supplied frame is dated February 18, 2026; exact address unconfirmed.
A vertical portrait display photographed from the road. Exact billboard address unconfirmed.
Where the campaign has appeared
Confirmed in Sir Next’s supplied photos: C5 Salonga LED Billboard, 26 R. Valdez Street, Bagong Ilog, Pasig City. The address is printed on the fifth-airing collage; two other photographs show the matching billboard structure and surroundings.
The following additional locations are named in published coverage of the broader 2026 awardee campaign. They are campaign locations, rather than verified addresses for each of Sir Next’s photographs.
| Location | Reported campaign placement |
|---|---|
| EDSA Guadalupe | Roadside billboard featuring 2026 awardees, documented in Asian Journal’s March 25 report. |
| C5 Market! Market!, Taguig | LED billboard announced in a July 10 report whose featured-awardee list includes Nestor Tugade Layderos; the report said the airing schedule would follow. |
| NAIA Terminal 1 | Airport digital screens reported in the April campaign. |
| Ayala Malls Cloverleaf | Mall digital screens reported in the April campaign. |
| Market! Market! | Mall digital screens, separate from the announced C5 roadside placement. |
| Vista Mall Taguig | Mall digital screens reported in the April campaign. |
| Festival Alabang | Mall digital screens reported in the April campaign. |
| PITX | Transport-terminal digital screens reported in the April campaign. |
| E-jeepneys across Metro Manila | Mobile digital screens; individual routes were not listed. |
| Vista Mall Sta. Rosa, Laguna | Also named in the April campaign; this location is outside Metro Manila. |
This is the set of locations documented in the supplied visuals and the reports linked below, not a complete organizer-issued placement inventory. Exact addresses for the remaining photographs are unconfirmed. Multiple photographs show the same billboard; ten images do not mean ten separate locations.
Campaign coverage
- Asian Journal · March 25, 2026 · EDSA Guadalupe billboard
- Police Files! Tonite · May 7, 2026 · Airport, mall, and transport screens
- Police Files! Tonite · July 10, 2026 · C5 Market! Market! campaign announcement
With gratitude to those behind the recognition
Sir Next extends his sincere appreciation to Philippine Finest Business Awards and Sirbisu Channel for recognizing his contribution to broadcast media marketing, and especially to La Visual Corporation for bringing his story—and those of fellow awardees—to screens and media audiences beyond the ceremony.
Celebrating the 2026 awardees
The supplied 2026 roster brings together individuals, businesses, artists, broadcasters, and organizations, including Marian Rivera, Marc Logan, Katrina Halili, NET25, Rise & Shine Pilipinas, and World Championships of Performing Arts Team Philippines 2026.
View the full supplied awardee list
- Marian Rivera
- Salvacion Paparon
- Lae Manego
- Marc Logan
- Annabelle Surara
- Judge Tarcelo A. Sabarre Jr.
- Nestor Tugade Layderos
- Jeffrey Dy
- Earlo Bringas
- Alvin Diesel
- Rogelio Medina
- Gabriel John Rimando
- Jigo Postolero
- Wej Cudiamat
- Gilbert De Los Santos
- Audrey Gorriceta
- Diane Querrer
- Dr. Allen M. Quirit, MD
- Edwin Lisa
- Janice Delima
- Marion Alston Impil
- Janice M. Dela Cruz
- Rowena Madduma
- Jeanet E. Parreño, CGPA, CRFA, CHRA, CPM, Ph.D.
- Bon Jheo Exconde
- Jomerle Evardone Matutino
- Aldin O. Ugat
- Jamin Lim
- Charles Vales Arceta
- JP Catering Services
- Sunproperties Development Corporation
- Solarich Enterprises Corp.
- Alumrich Glass Specialist Corp.
- Eventrich Event Services
- Sheanne Roll Up Door Construction Services
- Jam Lim Enterprises
- Renaissance Credit Collection and Recovery Solutions Corporation
- Venice Handicrafts Corporation
- Fitness Center
- The Hexagon Events Place
- Glow by Heart Beauty Lounge
- Bhylinns Modern Fashion
- Eyeleen Hair and Make Up by Aileen Sebua
- Edwin Lisa Brows & Aesthetics
- Rise & Shine Pilipinas
- Alegre de Pilipinas
- Neverfades Picture Frame Store
- NET25
- Breton Containers
- All Access to Artists
- Asian Aesthetics and Permanent Makeup Training Center, Inc.
- SCPA Development
- Hardrich Construction
- RRE Lunas Builders Enterprises Ltd. Co.
- Steward Fantilaga
- Charrie Rose Apilado
- Richard Lunas
- Camille Postolero
- Pink Muhly Ltd. Co.
- Dr. Dioscoro “Steve” Esteban Junior
- Katrina Halili
- Andres Muhlach
- Kai Montinola
- Guess What
- Artista Film Productions
- Christopher Leyson
- Miller Daniolco
- Pokwang
- Ahron Villena
- Ronnie Liang
- Sam Verzosa
- Mark Anthony Cruz
- Jeffrey Estrada
- L'Costurera
- Sheryl Cruz
- Monsour Del Rosario
- Lovely Rivero
- Zara Lopez
- Romm Burlat
- Ahwel Paz
- KDPP
- Hidden Gems
- DJ Mama Colleen
- CPO Melchor N. Sorillano PN
- World Championships of Performing Arts Team Philippines 2026
- Justin Piñon
- Ralph Tee
- Solarich E-Corp Solar PV Training Center
- Saludable Barley
- Cezar Zacarias
- Timothy Joshua L. Bati-on
- Pac Entertainment Production
- Gian Garcia
Recognition in pictures
Based on the award announcement, roster, campaign information, and visuals supplied for this feature. Updated October 4, 2026 with an additional award profile image and video supplied by Sir Next, alongside the September 30 awards-night photographs.
Learn more about Sir Next, explore his awards and recognitions, or visit the Sir Next: Tech + Consultancy homepage.
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