Sir Next Recognized as Trusted Digital Marketing Professional in 2024

Nestor “Sir Next” Layderos received the Trusted Digital Marketing Professional in the Philippines recognition at the Philippine Finest Business Awards 2024, a milestone in his professional practice across digital marketing, marketing strategy, communications and technology.

A first individual award. A journey that began in 2017. And a grateful reminder that trust is something we must continue to earn.

This recognition connects with Sir Next’s work in digital marketing, communications, media and strategic marketing, where understanding audiences and applying technology thoughtfully are part of professional practice. His approach to digital transformation builds on that experience, with continued learning and integrity guiding the work.

My acceptance message

Glory to God!

With a grateful heart, I accept the recognition as Trusted Digital Marketing Professional in the Philippines from the Philippine Finest Business Awards 2024.

This milestone holds a special place in my heart. Over the years, I have had the privilege of receiving recognition on behalf of the television stations I served. This time, receiving my first individual award has given me a moment to pause, look back, and thank God for the people and opportunities that have shaped my journey.

When I began my digital marketing journey in 2017, there was so much to learn. There still is. Platforms change, audiences evolve, and the ways we communicate keep moving forward. Every season has challenged me to keep learning, adapt thoughtfully, and bring purpose to the work entrusted to me.

To be recognized as trusted is an honor. To remain worthy of that trust is a responsibility I carry forward.

For me, digital marketing begins with understanding people. Behind every message is someone whose attention deserves respect. Behind every partnership is a promise to do the work with care. Whatever tools we use, integrity must remain part of how we serve.

To the Philippine Finest Business Awards and La Visual Corporation, thank you for this recognition and for acknowledging the dedication behind my work.

To my colleagues, mentors, partners, friends, and everyone who has supported me along the way: maraming salamat po. Your encouragement, your guidance, and the opportunities you have shared with me are part of this milestone. I receive this award with gratitude for each of you.

Above all, I thank God for His grace, wisdom, and strength. Every opportunity to learn, contribute, and serve is a gift from Him. May the work I do continue to honor Him and bring value to others.

I move forward with a grateful heart and a renewed commitment: to keep learning, to serve with integrity, and to care for the trust placed in me.

To God be all the glory!
Nestor “Sir Next” Tugade Layderos

Moments from the recognition

Sir Next later received the 2026 Most Outstanding Marketing Professional in the Broadcast Media Industry recognition.

Learn more about Sir Next and explore his Marketing & Brand Strategy and AI & Digital Transformation expertise, alongside his Speaking & Learning Experiences. Return to the Awards hub or the Sir Next: Tech + Consultancy homepage.